Set and implement social media and communication campaigns to align with marketing strategies. Setting up of various social media channels and maintaining brand consistency. Provide engaging text, image and video content for social media accounts. Respond to comments and customer queries in a timely manner. Monitor and report on feedback and online reviews. Organize and participate in events to build community and boost brand awareness. Coordinate with Marketing, PR and Communications teams to ensure brand consistency. Build relationships with customers, potential customers, industry professionals, and journalists. Stay up-to-date with digital technology trends.